Letter from the Owner
My name is Dennis and I am the owner of La Jolla Mobile Car Detail. I grew up in the La Jolla/UTC area and went to school in San Diego from preschool through college.
Growing up my family did not have much as my parents immigrated from Europe completely alone. The years growing up definitely put a chip on my shoulder so I see that as a very big positive having to earn everything in life. After five years working for a local startup I decided to pursue my dream of growing a business that can make positive change to everyone around me.
Ironically I’m not a huge car guy. If you saw my car you’d say “wow, what a normal, forgettable looking car…”
But that’s ok! Because I am very big on processes and systems. And at the root of process, every business needs to have a big “why?” to keep the wheels rolling when things get tough.
I have two and I’d like to share them with you:
Why #1: I love my mom so much and want to help her get a place in town before she retires. I have chosen to do this by serving the same hard working moms and dads who are always hustling, but also know how important a family’s time together is.
I’m a firm believer that going from a dirty smelly car to a newly detailed car will positively change your mood for weeks and help you accomplish more in this life. I arrived at this from all the stories you (the clients) have shared with me after your details.
Why #2: In my final semester at San Diego State, I took a course on social entrepreneurship which became my long term passion. I want to be able to create a business that supports underprivileged areas of society that do not have the same fortune as we do as people in San Diego.
You don’t have to wait to start chiseling away at your dreams which is why I made the commitment to and have been donating a portion of every detail towards a local animal rescue called Frosted Faces.
Dogs and cats are completely at our mercy and oftentimes we let them down. Together you and I are already making a difference and helping an elderly pooch or kitty get a second chance at life and love.
My hope is that we can give you back your time and inject some confidence into your week so that you can serve your people, whether those people are in your business or the ones you love at home. Let’s get you in the right mindset and help some pets along the way!
If you’ve gotten this far, thank you so much for your time and for considering us. And if you’re a client, we appreciate you so much.
I wear this business on my sleeve right next to my heart.
Dennis
The Owner